Sienna Hohenstreet
Senior Product Manager & Analytics Architect
I build the systems that make digital products work - measurable, scalable, and grounded in how people actually use them.
With eight years of experience across eCommerce, B2B SaaS, and retail, I specialize in product architecture, GA4/GTM measurement infrastructure, and cross-functional program leadership. I have a growing focus on AI-powered product experiences and the human-computer interaction layer that determines whether they succeed or fail.
I'm currently leading product and analytics for a high-priority AI-driven B2B platform at Essense of Australia, owning the measurement architecture, requirements framework, and cross-functional delivery across five organizational functions.
My background includes enterprise implementations at Accenture - which gave me a strong foundation in translating technical complexity into business outcomes.
Based in Kansas City · dance, yoga, walks with my sweet poodle mix, and the Ozarks when I'm not at a keyboard
Areas of Focus
Analytics Infrastructure
GA4/GTM schema design, BigQuery pipelines, GDPR-compliant measurement frameworks
Product Architecture
Requirements frameworks, RACI design, cross-functional delivery across complex stakeholder landscapes
HCI and language design for AI-powered tools, measurement strategy for AI-driven B2B platforms
